No one is great at everything, but everyone is great at something. These 10 school districts identified why their district is awesome, then structured everything they do around it to produce a noteworthy brand.
Let’s take a peek into their worlds and identify some methods K–12 districts are using to build a great brand.
First, a quick note: I have not worked for nor do I live near these districts. My perceptions as a complete outsider only serve as testament to the strength of the branding we’ll showcase. If a total stranger can understand your brand without ever visiting, you’ve probably nailed your social media and website messaging.
1. Camas (WA) School District
Brand differentiator: We are all about student experiences.
It’s a great sign to land on a district homepage with glowing testimonials from families. The district really showcases its dedication to sustainability and community pride on their website, and the welcoming brand extends to a YouTube channel that greets viewers with an enchanting depiction of edtech journeys.